James watts

James Watts specialises in brand strategy and creative consulting for purpose led businesses. With extensive experience building thoughtful, category leading brands, he has an innate understanding of brand positioning and the importance of harnessing creativity for business growth. Given that he advocates for using creativity and purpose to drive strategy and brand positioning, it was crucial that this sentiment was evident in his branding and visual expression. In seeking to attract purpose and creatively led clients, we built an identity that creatives can connect with. Something that feels stylish, clever, and appeals to creatives without being too ‘of the moment’. A tone that feels warm and genuine, inspiring curiosity and celebrating artistry through tactility and ambiance.