rockpool house

Rockpool House is a purpose-built five-level coastal retreat in Avoca Beach, NSW, managed by the team behind Mona Farm. Ahead of its launch, they needed a full brand identity. One that could hold its own against the architecture itself and position the property clearly within the premium group accommodation market.

We developed a brand rooted in the physicality of the place: the concrete, the coast, and the lazy luxury of a long summer stay. The identity centres on a custom serif wordmark with softened letterforms, a pixelated double-starfish icon drawn from the rockpool below, and a muted palette of concrete, ocean, shell, sea urchin, and seaweed. Minimalist grid-based layouts and precise typographic structure run through every touchpoint, as a deliberate echo of the home's modern architecture. The brand was brought to life across a custom website, designed and built in-house.